ACoS IQACoSIQ
Free audit
Independent Amazon PPC specialist

I find the wasted spend in your Amazon ads. Then I scale what works.

Sponsored Products + Sponsored Brands management for sellers doing real volume. 500+ campaigns run across six brands. No account managers, no hand-offs — you work with me.

Get your free PPC audit →See the results

I review your campaigns for wasted spend, ACoS and bid structure, then send a short video with the 3 highest-leverage fixes. ~20 min. No obligation.

ACoS · 90 days▼ Trending down
— ACoS ↓- - ROAS ↑[PLACEHOLDER: live client data]
500+
campaigns managed
$500K+
ad spend managed
4–5×
average campaign ROAS
15×
best campaign ROAS · 2,000+ sales

Brands I've run ads for

esattoExcalibur BrothersAkitai2XSRPlumepas ItaliaesattoExcalibur BrothersAkitai2XSRPlumepas Italia
Lachlan Coleman-Barrett

Currently managing a $300–400K/yr ad account across 400–500 campaigns.

Lachlan Coleman-Barrett — 3 years in Amazon PPC. Broad + search-phrase specialist, current on Rufus-era Amazon.

4.21
ROAS · real account, Jan–Aug 2024
Software I run accounts withHelium 10SellerAppSellerSprite
What I do

PPC-first. Done properly.

Sponsored Products management

Campaign structure, bid strategy, keyword + negative harvesting. The engine of your ad revenue, run tight.

/services/sponsored-products →

Sponsored Brands

Brand share defense and top-of-search real estate — without burning budget on vanity placements.

/services/sponsored-brands →

ACoS reduction & scaling

Cut the waste first, then scale spend into what converts. ACoS down, revenue up — in that order.

/services/acos-reduction →

Listing optimization

Titles, bullets, images and keywords rebuilt so the clicks you pay for actually convert. Ads amplify the listing — I fix both.

/services/listing-optimization →

Also available:A+ Content & listing graphicsAmazon SEOStrategic consultancy for Amazon selling

No DSP, no full-service account management. Ads, the listings they land on, and the strategy behind both — nothing else.

01

Audit

Free. I find the wasted spend, the broken bid structure, and the 3 highest-leverage fixes — sent as a short video.

02

Restructure

Campaign structure rebuilt, bids reset, negatives in place. The bleeding stops here.

03

Scale

Budget moves into what converts. ACoS holds while revenue climbs.

Lachlan Coleman-Barrett
Why me

I've been the seller.

My first business was an Amazon FBA brand — a lighting product I launched in 2023. I learned PPC by spending my own money on it. Three years on, I've run 500+ campaigns for six brands — inside an e-commerce aggregator and for my own direct clients — and I work from Thailand's e-commerce hub alongside FBA sellers and agency owners. I know both sides of the console.

More about me →
“I was referred over to Lachlan to redesign my Amazon listings and PPC. He was very helpful from the first meeting and over exceeded his roles and duties. He set up an organized schedule before we started PPC. I am now using him for my entire store and always recommend him!”
Paul
Paul
2XSR
“Helped us scale our brands with PPC. Within a few months our sales increased by 50%.”
Mike
Mike
Amazon aggregator
6-month engagement · PPC management + new product launches
Client engagement

Ran Amazon PPC and listing work for the Akitai brand — one of the six brands behind the 500+ campaigns.

Andres
Andres
Akitai
Free PPC audit · ~20 min video · no obligation

Send me your account. I'll show you the leaks.

Free audit: wasted spend, ACoS, bid structure — back to you as a short video with the 3 highest-leverage fixes.

Book the free audit →