Amazon PPC, written from the console.
Practical guides on ACoS, bid strategy, campaign structure and wasted spend — from running 500+ campaigns, not from recycling other people's listicles.
What Is a Good ACoS on Amazon? (It Depends on One Number)
There is no universal good ACoS. The only number that matters is your break-even ACoS — your pre-ad margin. Here's how to find it and set a real target.
How to Lower Your Amazon ACoS Without Killing Sales
The exact order of operations I use to cut ACoS on real accounts: wasted-spend cuts, bid corrections by placement, negatives, then scaling — not blanket bid cuts.
Amazon PPC for Beginners: Your First 90 Days, Without the Expensive Mistakes
A first-90-days Amazon PPC plan from someone who learned it spending his own money: the starting structure, the numbers to know before your first campaign, and the mistakes that burn budgets.
Amazon PPC Campaign Structure: The Setup That Actually Scales
The auto → broad → exact structure I use on accounts with hundreds of campaigns: what each match type is for, how spend flows between them, and why most accounts are a mess.
Amazon PPC Bid Strategy: Bid by Placement, Not by Panic
How I actually set and adjust bids: dynamic down-only, strong opening bids on exact, placement multipliers read from the placement report, and the 10-click rule.
Negative Keywords on Amazon: How to Stop Wasted Ad Spend
The negative keyword workflow that fixes bleeding accounts: the 10-click zero-order rule, negative exact vs phrase, and the harvesting step everyone forgets.
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