Amazon PPC, written from the console.
Practical guides on ACoS, bid strategy, campaign structure and wasted spend — from running 500+ campaigns, not from recycling other people's listicles.
Amazon PPC Services: How to Choose an Agency (Red Flags to Check)
Most Amazon PPC agencies hide the mess behind logo walls. Here's what to check before you sign — account ownership, fee structure, proof of results, and the questions that separate real operators from sales teams.
How Much Should You Budget for Amazon PPC?
How to set your Amazon PPC budget: break-even ACoS calculation, launch vs maintenance budgets, how Amazon's daily budget actually works, and a worked example.
Amazon PPC in Australia: How It Works, What It Costs and How to Set It Up
Everything AU sellers need to know about Amazon Sponsored Products and Sponsored Brands on amazon.com.au — ad types, auction mechanics, billing, setup steps, and realistic first-month expectations.
Amazon PPC Agency Pricing in 2026: What You Should Actually Pay
Amazon PPC agency pricing in 2026: flat retainers, percentage of ad spend, percentage of revenue and hybrid models, with sourced ranges, the minimums nobody mentions, and what PPC-only management should cost.
Amazon Australia FBA Fees: The 2026 Breakdown Every AU Seller Needs
Amazon.com.au referral fees, FBA fulfilment fees in AUD, GST treatment, and how AU fees change your break-even ACoS — with the numbers most guides skip.
Amazon Australia PPC vs US: What AU Sellers Get Wrong
Five critical differences between Amazon.com.au and Amazon.com PPC — why US playbooks fail on AU accounts, what to adjust, and how to build data confidence on a smaller market.
What Is a Good ACoS on Amazon? (It Depends on One Number)
There is no universal good ACoS. The only number that matters is your break-even ACoS — your pre-ad margin. Here's how to find it and set a real target.
How to Lower Your Amazon ACoS Without Killing Sales
The exact order of operations I use to cut ACoS on real accounts: wasted-spend cuts, bid corrections by placement, negatives, then scaling — not blanket bid cuts.
Amazon PPC for Beginners: Your First 90 Days, Without the Expensive Mistakes
A first-90-days Amazon PPC plan from someone who learned it spending his own money: the starting structure, the numbers to know before your first campaign, and the mistakes that burn budgets.
Amazon PPC Campaign Structure: The Setup That Actually Scales
The auto → broad → exact structure I use on accounts with hundreds of campaigns: what each match type is for, how spend flows between them, and why most accounts are a mess.
Amazon PPC Bid Strategy: Bid by Placement, Not by Panic
How I actually set and adjust bids: dynamic down-only, strong opening bids on exact, placement multipliers read from the placement report, and the 10-click rule.
Negative Keywords on Amazon: How to Stop Wasted Ad Spend
The negative keyword workflow that fixes bleeding accounts: the 10-click zero-order rule, negative exact vs phrase, and the harvesting step everyone forgets.
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