Cut the waste first. Then scale into what converts.
High ACoS is usually a structure and bidding problem, not a spend problem. I cut wasted spend first — the fastest ACoS win — set a target ACoS from your real margins, then scale budget into proven converters. ACoS down, revenue up, in that order.
How I lower ACoS
- ·Wasted-spend cuts first — the fastest ACoS win
- ·Target ACoS set from your actual margins, not a generic benchmark
- ·Bid corrections by placement and match type
- ·Negatives that stop irrelevant clicks
- ·Budget reallocated into proven converters
- ·Keyword expansion — broad + search-phrase specialty
$234,583 ad sales on $55,746 spend at 23.76% ACoS. Real account, Jan–Aug 2024. See the results →
What's a good ACoS?
There's no universal number — a good ACoS is one below your break-even, set from your actual margins. I target that, not a generic benchmark.
Will cutting spend hurt my sales?
Cutting wasted spend doesn't — it removes clicks that never convert. Sales come from reallocating that budget into proven converters, which is the second half of the work.
Send me your account. I'll show you the leaks.
Free audit first. If the math doesn't make sense, I'll tell you.
Independent specialist. Not affiliated with or endorsed by Amazon.com, Inc.