I've been the seller.

My first business was an Amazon FBA brand — a lighting product I launched in 2023. Getting it profitable meant learning PPC the hard way: on my own budget, with my own margin on the line. That's a very different education from managing someone else's ad account with someone else's money.

Three years on, I've run 500+ campaigns for six brands — inside an e-commerce aggregator and for my own direct clients. Along the way I've managed a $300–400K/yr ad account across 400–500 live campaigns, with a featured account hitting a 4.21 ROAS on real spend (Jan–Aug 2024).

I work from Thailand's e-commerce hub, alongside FBA sellers and agency owners. I'm a broad + search-phrase specialist and I stay current on Rufus-era Amazon — how the platform ranks and serves ads now, not how it did two years ago.

What you get with me is the opposite of the agency model: no senior pitch followed by a junior account manager, no reporting portal standing in for actual work. One operator, accountable for your ACoS and your growth. PPC first — Sponsored Products and Sponsored Brands — plus the listings the ads land on. No DSP, no full-funnel media buying. Specialists beat generalists.

I'm the sole operator. Nothing is outsourced. No white-label teams, no VAs quietly running your bids, no hand-offs. Every audit, every restructure, every weekly optimization pass is done by me, in-house. When you email, I answer. That's the whole point of hiring a specialist instead of an agency.

It also means there is one way of working rather than whatever each account manager happens to do. It's written down — the whole diagnostic method, the decision rules, and the numbers behind them.