
I've been the seller.
I'm Lachlan Coleman-Barrett — an independent Amazon PPC specialist. I don't come from an agency floor. I come from the other side of the console, spending my own money to figure out what actually moves an account.
My first business was an Amazon FBA brand — a lighting product I launched in 2023. Getting it profitable meant learning PPC the hard way: on my own budget, with my own margin on the line. That's a very different education from managing someone else's ad account with someone else's money.
Three years on, I've run 500+ campaigns for six brands — inside an e-commerce aggregator and for my own direct clients. Along the way I've managed a $300–400K/yr ad account across 400–500 live campaigns, with a featured account hitting a 4.21 ROAS on real spend (Jan–Aug 2024).
I work from Thailand's e-commerce hub, alongside FBA sellers and agency owners. I'm a broad + search-phrase specialist and I stay current on Rufus-era Amazon — how the platform ranks and serves ads now, not how it did two years ago.
What you get with me is the opposite of the agency model: no senior pitch followed by a junior account manager, no reporting portal standing in for actual work. One operator, accountable for your ACoS and your growth. PPC first — Sponsored Products and Sponsored Brands — plus the listings the ads land on. No DSP, no full-funnel media buying. Specialists beat generalists.
I'm the sole operator. Nothing is outsourced. No white-label teams, no VAs quietly running your bids, no hand-offs. Every audit, every restructure, every weekly optimization pass is done by me, in-house. When you email, I answer. That's the whole point of hiring a specialist instead of an agency.
The first sales, on my own product.
This is the Seller app on my phone during my first brand's early months — small numbers, my own money, checking it obsessively. Every system I now run on client accounts got tested here first, where a wasted click came out of my own margin.
Amazon Sponsored Ads Certification
Amazon Ads · issued Aug 2024
Amazon Ads Foundations Certification
Amazon Ads · issued Aug 2024
Send me your account. I'll show you the leaks.
Free audit: wasted spend, ACoS, bid structure — back to you as a short video with the 3 highest-leverage fixes.
Independent specialist. Not affiliated with or endorsed by Amazon.com, Inc.