Ads buy the click. The listing makes the sale.
Half the 'PPC problems' I audit are actually listing problems — traffic arriving at a page that doesn't convert. I rebuild titles, bullets, images and backend keywords for relevance and conversion, so every ad dollar works harder. This is where my Amazon career started: optimizing my own FBA listings before I ever managed anyone else's.
What I rebuild
- ·Title structure — main keyword placement without keyword-stuffing junk
- ·Bullets and content written to convert humans and index for Amazon's relevance systems
- ·Main image and gallery review — the biggest CTR lever on the search page
- ·Graphic design direction for listing images, infographics and A+ Content
- ·A+ Content built to lift conversion, not just look pretty
- ·Backend keywords cleaned and rebuilt — no wasted bytes, no duplication
- ·Amazon SEO — keyword-to-listing mapping so PPC and organic rank reinforce each other
- ·Rufus-era relevance: written for how Amazon reads listings now
$234,583 ad sales on $55,746 spend at 23.76% ACoS. Real account, Jan–Aug 2024. See the results →
Why does listing quality matter for PPC?
PPC buys the visit; the listing converts it. The same traffic on a stronger listing means a higher conversion rate, which lowers ACoS and raises organic rank at the same time. Fixing the listing is often the cheapest ACoS win on the account.
Is this a full brand/creative service?
No. I optimize listings for conversion and relevance — copy, structure, keyword mapping, and image direction. I'm not a photography studio or a branding agency, and I'll tell you if that's what you actually need.
Send me your account. I'll show you the leaks.
Free audit first. If the math doesn't make sense, I'll tell you.
Independent specialist. Not affiliated with or endorsed by Amazon.com, Inc.