The math, not the pitch.
Numbers straight from the Amazon Ads console, not a slide deck. More coming as accounts mature — nothing here is fabricated, and placeholders stay grey until the numbers are real.
Featured account · supplements brand
Amazon Ads console · Jan–Aug 2024Before → after · 2XSR
Amazon Ads console · Apr → May 2024The owner was running his own Sponsored Products campaigns and losing money on every click. Same account, six weeks later, rebuilt from the structure up.
$74.17 spend → $59.99 sales.
80 clicks · 0.50% CTR · 1 order · $0.93 CPC
$35.01 spend → $149.97 sales.
17,843 impressions · rebuilt on auto close-match
Losing $0.19 on every advertising dollar, to returning $4.28 on it — on roughly half the spend. Both screenshots are straight from the account's Amazon Ads console; tap either to read the numbers yourself. Small budgets: this one is about the structure, not the scale.
Best campaign ROAS — 2,000+ sales from a single campaign.
Annual ad account under management — 400–500 live campaigns, optimized weekly.
Campaigns created for the Kensei brand alone — structure built from zero.
Brands I've run ads for
“I was referred over to Lachlan to redesign my Amazon listings and PPC. He was very helpful from the first meeting and over exceeded his roles and duties. He set up an organized schedule before we started PPC. I am now using him for my entire store and always recommend him!”
“Helped us scale our brands with PPC. Within a few months our sales increased by 50%.”
Ran Amazon PPC and listing work for the Akitai brand — one of the six brands behind the 500+ campaigns.
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Independent specialist. Not affiliated with or endorsed by Amazon.com, Inc.